It is a known fact that a customer who is looking in the Yellow Pages is searching for goods or services, and that the search leads to a transaction in many cases.
When searching in the Yellow Pages, the customer does not need to know the name of the company. Instead he searches by search words/category and finds the company/service provider offering the goods in question.
The Yellow Pages currently contain over 2,000 product and service categories and the range grows greater every year.
In 2006, Já improved the Yellow Pages on the internet, thus making it possible for companies to register more prominently on ja.is than was previously possible.
Companies have reacted positively to these changes, and the number of companies that currently have purchased results on ja.is is increasing rapidly.
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